“[Agents] not only are selling a house, but they’re also selling a community,” Alexander Boylan, a Minneapolis-based real estate agent, told Credit.com. He also says he’ll advertise nearby restaurants as a selling point for a home because it shows the walkability of a neighborhood.
Agents also are mentioning the proximity to five-star restaurants during open houses and in their listing descriptions. Elizabeth Weintraub, a seller’s agent in Sacramento, Calif., is quick to mention her favorite local restaurants on her real estate blog. In a recent post about a Mexican restaurant near one of her listings, she wrote: “The location is perfect. Imagine living a half-block away from William Land Park. It is also close to Starbucks and a terrific Mexican restaurant with outdoor dining, Dali’s Kitchen. … The point is, if I lived at this home with a view of William Land Park, I would be dining almost nightly at Dali’s Kitchen.”
Some buyer’s agents are even meeting up with clients at restaurants to show off the area. “Sometimes, when I have a first-time client meeting and I know they want to be in a certain area, we’ll meet at the coffee shop or the local restaurant, and I’ll tell them, ‘This is a part of the community,’” says Boylan. “That is a selling point for the community they want to be in.”
Source: “How Real Estate Agents Use Your Favorite Restaurants to Sell Homes,” Credit.com (Aug. 19, 2017)
